Whitney Wealth Group

Tax-Smart Financial Planning for Minneapolis Business Owners, Executives & Women

We help you grow wealth intentionally — so you can pay less in taxes, give generously, and leave a meaningful legacy.

Whitney Wealth Group is a Minneapolis-based financial planning firm serving clients throughout the Twin Cities, including Minneapolis, Edina, Minnetonka, St. Paul, Wayzata, Maple Grove, and surrounding communities.

Whitney Emanuel meeting with clients
Who We Serve

Specialized planning for the people and organizations we know best

Who We Work With

  • Individuals and families earning $250,000+ annually
  • Individuals and families with $1M+ in investable assets
  • Those seeking comprehensive financial planning — not just investment management
  • People who value long-term partnership, proactive guidance, and delegation of complex financial decisions
  • Charitably inclined individuals and families who want their wealth to reflect their values

Who We’re Probably Not the Right Fit For

  • Those looking solely for investment management without financial planning
  • Those uninterested in aligning money decisions with personal values and long-term goals
  • Individuals or families unable to invest in comprehensive planning services
  • Those seeking one-time or a la carte advice rather than an ongoing planning relationship
  • DIY investors looking to manage everything independently
The Whitney Wealth Group team — Linda Royce, Whitney Emanuel, and Andy Bell
Welcome to WWG

Values-first planning, built around your life

Money is personal. Our work begins with listening — to your goals, your worries, and what matters most. From there, we build a thoughtful plan that integrates tax strategy, investments, retirement, and legacy, and we walk alongside you as life evolves.

Whitney Wealth Group exists to usher you into a place of peace, joy, and generosity with your money. Through educational financial planning and values-led coaching, we help you steward your wealth wisely, pay less in taxes, make a meaningful impact, and leave a lasting legacy.

Wealth With Purpose

Money should create impact beyond ourselves

At Whitney Wealth Group, we believe money should create impact beyond ourselves. That's why we donate 5% of annual revenue to charitable organizations and community initiatives aligned with our values.

What Clients Say

What our clients say

Read more experiences →
Amazing service! They have helped me strategize, plan, and execute for today and the future-plus they check in to keep me on track and on point. I would be lost without them!!
Business Owner, St. Paul
Working with Whitney Wealth Group has transformed our hopes and dreams into a strategy and plan to achieve them. We have benefited greatly from the advice and counsel we receive. I recommend WWG to all of my friends.
Non-Profit CEO, Minneapolis
I have worked with Whitney and the growing team for years. My finances and future efforts have never been more secure. I truly appreciate their efforts and our continued success.
Retired Military, Greenville
Let's talk

Ready for clarity in your financial life?

Schedule a complimentary introductory conversation. We'll listen, ask good questions, and help you decide if we're the right fit.

Schedule a Conversation